Batali on Eataly LA Grand Opening Celebration
Originally posted on West Hollywood Lifestyle
Eataly partners Mario Batali, Nicola Farinetti, Alex Saper and Adam Saper celebrated the grand opening of its first West Coast location at Westfield Century City with a private event before they officially opened the doors, on November 3rd at 6pm, to thousands of fans waiting outside. The event was attended by Emmy Rossum, Sophia Bush, Andy Garcia, Jimmy Kimmel and more who enjoyed a pasta-ribbon cutting ceremony with Mayor Eric Garcetti and a packed house.
Following the company’s philosophy, the vibrant Italian marketplace will be interspersed with restaurants, counters, and a cooking school.
Referring to the communal tables on the second floor where you can order pizza, pasta and wine, Batali quipped, “Those stand-up tables are better than Tinder. It’s an amazing social experience to try different things and mingle. And, you can have gelato for breakfast. You’re in a free zone and nothing has any calories in here.”
Great focus will be devoted to local producers, who provide fresh ingredients daily to harmoniously complement Italian products. The unique environment invites guests to “Eat, Shop, and Learn” about high-quality Italian food and drink as they taste dishes, find ingredients, and take classes. “We know there are customers who don’t want to talk to anybody” said Batali, “So, we will have grab and go for them. We are not embarrassed that you don’t want to talk to us. But, what give us great joy is if there is an angry yuppie behind you tapping their feet, we will slow down and give you more of our time. We want to piss that kid off until he comes back and understands what we are here to do, which is to exchange information. This will separate us from all the other shopping experiences. We develop a trust with you and can explain different types of Parmigiana or prosciutto.”
Since Oscar Farinetti first opened Eataly Torino in 2007, this philosophy has spread with more than 35 stores across the world, including our flagship NYC Flatiron (2010), Chicago (2013), NYC Downtown (2016), Boston (2016), and now L.A.
Eataly will be open daily from 8 a.m. to 11 p.m. on the second floor (cafes, gelato, cooking school) and 9 a.m. to 11 p.m. on the third floor (main marketplace and restaurants).
Eataly Los Angeles
10250 Santa Monica Boulevard
Los Angeles, CA 90067